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Leading brand loyalty factors according to consumers in Spain as of February 2024

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Source

Release date

February 2024

Region

Spain

Survey time period

as of February 2024

Number of respondents

1,000 respondents

Age group

18-70 years

Method of interview

Online survey

Supplementary notes

Survey question: "What is the key factor that hooks you to a brand?"

Citation formats

Leading brand loyalty factors in Spain 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Oct 27, 2024

During a 2024 survey carried out in Spain, approximately ** percent of responding consumers stated that value for money of the product or service was the key factor that hooked them to a brand. Quality ranked second, named by roughly ** percent of respondents.

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