ÌÇÐÄÆƽâ°æ

Consumers' comfort around brands using artificial intelligence (AI) worldwide in 2023 and 2024

© ÌÇÐÄÆƽâ°æ 2026
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Release date

November 2024

Region

Worldwide

Survey time period

Q3 2023 and Q3 2024

Number of respondents

23,730**

Special properties

among consumers in Australia, Brazil, Canada, China, Denmark, France, Germany, Hong Kong, Ireland, India, Italy, Japan, Mexico, the Netherlands, New Zealand, the Philippines, Singapore, South Korea, Spain, Sweden, the United Arab Emirates, the United Kingdom, and the United States.

Method of interview

Online survey

Supplementary notes

* ÌÇÐÄÆƽâ°æ calculated the 2023 figure based on the source's data.

** Number of respondents in 2024.

The source does not specify the age of the respondents or the number of respondents per surveyed territory.

Citation formats

Consumers' comfort around brands using AI worldwide 2023-2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 14, 2024

During a 2024 global survey, approximately ** percent of responding consumers expressed comfort around brands using artificial intelligence (AI). A year earlier, that share stood at nearly ** percent.

Log in or register to access precise data.
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Data usage in marketing and advertising in the U.S. "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Data usage in marketing and advertising in the U.S.

Overview

8

Consumer perception

8

Cookie replacement solutions

6

Customer data platforms (CDPs)

5

Artificial intelligence (AI)

7

Data protection & breaches

8

Further Content: You might find this interesting as well

Topics

Artificial intelligence (AI) use in marketing Artificial intelligence (AI) worldwideMarketing technologyMarketing personalization worldwideData usage in marketing and advertising
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.