among consumers in Australia, Brazil, Canada, China, Denmark, France, Germany, Hong Kong, Ireland, India, Italy, Japan, Mexico, the Netherlands, New Zealand, the Philippines, Singapore, South Korea, Spain, Sweden, the United Arab Emirates, the United Kingdom, and the United States.
Method of interview
Online survey
Supplementary notes
The source does not specify the age of the respondents or the number of respondents per surveyed territory. Markets surveyed: Australia, Brazil, Canada, France, Germany, Japan, Mexico, the Netherlands, New Zealand, Singapore, Sweden, the United Arab Emirates, the United Kingdom, and the United States.
Multiple answers were possible.
Citation formats
Consumers' attitudes toward a personalized brand experience worldwide Q3 2025
During a global survey in the third quarter of 2025, approximately ** percent of responding consumers reported preferring to buy from companies that tailor their experience to their wants and needs. Meanwhile, ** percent of respondents said they were either somewhat or completely worried about the security of their personal information.
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Qualtrics. (December 12, 2025). Consumers' attitudes toward a personalized brand experience worldwide as of 3rd quarter 2025
[Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1536437/consumers-attitudes-personalized-brand-experience/
Qualtrics. "Consumers' attitudes toward a personalized brand experience worldwide as of 3rd quarter 2025
." Chart. December 12, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1536437/consumers-attitudes-personalized-brand-experience/
Qualtrics. (2025). Consumers' attitudes toward a personalized brand experience worldwide as of 3rd quarter 2025
. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1536437/consumers-attitudes-personalized-brand-experience/
Qualtrics. "Consumers' Attitudes toward a Personalized Brand Experience Worldwide as of 3rd Quarter 2025
." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Dec 2025, /statistics/1536437/consumers-attitudes-personalized-brand-experience/
Qualtrics, Consumers' attitudes toward a personalized brand experience worldwide as of 3rd quarter 2025
ÌÇÐÄÆƽâ°æ, /statistics/1536437/consumers-attitudes-personalized-brand-experience/ (last visited July 20, 2026)
Consumers' attitudes toward a personalized brand experience worldwide as of 3rd quarter 2025
[Graph], Qualtrics, December 12, 2025. [Online]. Available: /statistics/1536437/consumers-attitudes-personalized-brand-experience/
