During a 2024 survey, 57 percent of responding consumers from Spain stated they liked receiving advice from a real person. Roughly 12 percent said they did not like their interactions to be personalized.Â
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EAE Business School. (February 28, 2024). Importance of personalization in interactions with brands according to consumers in Spain as of February 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1496193/personalization-brand-interaction-spain/
EAE Business School. "Importance of personalization in interactions with brands according to consumers in Spain as of February 2024." Chart. February 28, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1496193/personalization-brand-interaction-spain/
EAE Business School. (2024). Importance of personalization in interactions with brands according to consumers in Spain as of February 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1496193/personalization-brand-interaction-spain/
EAE Business School. "Importance of Personalization in Interactions with Brands According to Consumers in Spain as of February 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 Feb 2024, /statistics/1496193/personalization-brand-interaction-spain/
EAE Business School, Importance of personalization in interactions with brands according to consumers in Spain as of February 2024 ÌÇÐÄÆƽâ°æ, /statistics/1496193/personalization-brand-interaction-spain/ (last visited July 15, 2026)
Importance of personalization in interactions with brands according to consumers in Spain as of February 2024 [Graph], EAE Business School, February 28, 2024. [Online]. Available: /statistics/1496193/personalization-brand-interaction-spain/
