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Comfort with use of personal information for marketing personalization purposes among consumers in the United States in 3rd quarter 2024

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Sources

Release date

May 2025

Region

United States

Survey time period

Q3 2024

Number of respondents

1,200 respondents

Method of interview

Online panel

Citation formats

Comfort with personal info use for marketing personalization in the U.S. 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, May 12, 2025

During a 2024 survey, nearly **** of responding consumers from the United States said they were comfortable with their purchase history being used for marketing personalization purposes. Roughly *** in **** were fine with using their location for these purposes.

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Topics

Data privacy in digital advertising in the United StatesDigital advertising in the U.S.Online privacy in the United StatesOnline privacy worldwideOnline privacy regulations in the United States
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$0 USD
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Access limited to Free Statistics. Premium Statistics are not included.
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per month, billed annually 1
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  • Premium Statistics

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