According to an April 2024 survey, one-quarter of adults in the United States preferred to use social media as their primary choice for online search. Within different generations, Gen Z showed the highest interest in using social platforms over search engines to find information online, with around 46 percent of those respondents stating they preferred this method.
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MarketingCharts. (July 7, 2024). Share of adults in the United States using social media as first option for online search in April 2024, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1480098/online-search-social-media-first-by-generation-usa/
MarketingCharts. "Share of adults in the United States using social media as first option for online search in April 2024, by generation." Chart. July 7, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1480098/online-search-social-media-first-by-generation-usa/
MarketingCharts. (2024). Share of adults in the United States using social media as first option for online search in April 2024, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1480098/online-search-social-media-first-by-generation-usa/
MarketingCharts. "Share of Adults in The United States Using Social Media as First Option for Online Search in April 2024, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 7 Jul 2024, /statistics/1480098/online-search-social-media-first-by-generation-usa/
MarketingCharts, Share of adults in the United States using social media as first option for online search in April 2024, by generation ÌÇÐÄÆƽâ°æ, /statistics/1480098/online-search-social-media-first-by-generation-usa/ (last visited July 15, 2026)
Share of adults in the United States using social media as first option for online search in April 2024, by generation [Graph], MarketingCharts, July 7, 2024. [Online]. Available: /statistics/1480098/online-search-social-media-first-by-generation-usa/
