Key insights
- Age group in the U.S. who is more likely to use a non-data tracking browser
- 18-49 years

Detailed statistics
U.S. adults digital privacy actions 2023, by age
- Age group in the U.S. who is more likely to consent privacy policies without reading them
- 18-29 years

Detailed statistics
U.S. frequency of accepting online privacy policies without reading 2023, by age
- Age group in the U.S. mostly concerned about online scam
- years and older

Detailed statistics
Concern among U.S. adults about scamming 2023, by age
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Current statistics on this topic
Recommended statistics
Overview
8
- U.S. consumers concerns on government and companies tracking user information 2023
- Attitudes of U.S. internet users regarding online privacy Q2 2025
- U.S. adults concerns regarding data privacy 2023
- U.S. knowledge on data privacy and cybersecurity 2023
- U.S. concern about government use of their data 2019-2023, by political stance
- U.S. confidence in cyberattack readiness 2023
- Data privacy issues concern among U.S. and UK companies 2023
- Factors for consumers in the U.S. to gain trust in companies 2023
Overview
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U.S. consumers concerns on government and companies tracking user information 2023

U.S. consumers concerns on government and companies tracking user information 2023
Concerns of consumers in the United States on government and companies tracking their data as of April 2023
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Attitudes of U.S. internet users regarding online privacy Q2 2025

Attitudes of U.S. internet users regarding online privacy Q2 2025
Attitudes and actions of online users in the United States regarding online privacy as of 2nd quarter 2025
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U.S. adults concerns regarding data privacy 2023

U.S. adults concerns regarding data privacy 2023
Most common concerns of adults in the United States regarding personal information as of May 2023
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U.S. knowledge on data privacy and cybersecurity 2023

U.S. knowledge on data privacy and cybersecurity 2023
Comprehension of data privacy and cybersecurity topics among adults in the United States as of May 2023
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U.S. concern about government use of their data 2019-2023, by political stance

U.S. concern about government use of their data 2019-2023, by political stance
Share of adults in the United States who are concerned about how the government may use their personal data in 2019 and 2023, by political stance
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U.S. confidence in cyberattack readiness 2023

U.S. confidence in cyberattack readiness 2023
Confidence of adults in the United States regarding preparedness for cyberattacks as of May 2023
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Data privacy issues concern among U.S. and UK companies 2023

Data privacy issues concern among U.S. and UK companies 2023
Level of concern among organizations in the United States and the United Kingdom (UK) regarding selected data privacy issues as of May 2023
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Factors for consumers in the U.S. to gain trust in companies 2023

Factors for consumers in the U.S. to gain trust in companies 2023
Reasons for consumers in the United States to gain trust in companies as of January 2023
Data privacy attitudes and actions
8
- U.S. adults on companies' constantly tracking and collecting their personal data 2024
- U.S. consumers on having control over how companies use their personal data 2024
- U.S. consumers on text messages subscription for discount 2024
- U.S. consumers on e-mail newsletter subscription for discount 2024
- U.S. consumers attitudes on online privacy 2024
- U.S. adults digital privacy actions 2023
- U.S. adults actions on securing online data 2023, by knowledge level
- United States usage of security features on smartphones 2023
Data privacy attitudes and actions
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U.S. adults on companies' constantly tracking and collecting their personal data 2024

U.S. adults on companies' constantly tracking and collecting their personal data 2024
Consumers in the United States assuming companies are constantly tracking and collecting their data as of October 2024
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U.S. consumers on having control over how companies use their personal data 2024

U.S. consumers on having control over how companies use their personal data 2024
Consumers in the United States on having control over how companies use their data as of October 2024
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U.S. consumers on text messages subscription for discount 2024

U.S. consumers on text messages subscription for discount 2024
Willingness to subscribe to text messages in exchange for store discount among consumers in the United States as of October 2024
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U.S. consumers on e-mail newsletter subscription for discount 2024

U.S. consumers on e-mail newsletter subscription for discount 2024
Willingness to subscribe to e-mail newsletters in exchange for store discount among consumers in the United States as of October 2024
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U.S. consumers attitudes on online privacy 2024

U.S. consumers attitudes on online privacy 2024
Attitudes about personal data tracking among consumers in the United States as of October 2024
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U.S. adults digital privacy actions 2023

U.S. adults digital privacy actions 2023
Actions toward improvement of online data privacy among adults in the United States as of May 2023
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U.S. adults actions on securing online data 2023, by knowledge level

U.S. adults actions on securing online data 2023, by knowledge level
Actions taken by adults in the United States toward data privacy as of May 2023, by level of knowledge
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United States usage of security features on smartphones 2023

United States usage of security features on smartphones 2023
Usage of security features on smartphones among adults in the United States as of May 2023
Data privacy by demographics
10
- U.S. adults on law enforcement using personal data 2023, by age
- U.S. adults digital privacy actions 2023, by age
- U.S. frequency of accepting online privacy policies without reading 2023, by age
- Concern among U.S. adults about scamming 2023, by age
- Concern among U.S. adults about scamming 2023, by gender
- Frequency of encountering scams among U.S. adults 2023, by age
- Frequency of encountering scams among U.S. adults 2023, by gender
- U.S. adults on government actions sufficiency against scammers 2023, by gender
- U.S. adults on government actions sufficiency against scammers 2023, by age
- Opinions regarding U.S. companies based on data safety 2022, by generation
Data privacy by demographics
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U.S. adults on law enforcement using personal data 2023, by age

U.S. adults on law enforcement using personal data 2023, by age
Attitudes of adults in the United States toward use of personal data by law enforcement as of May 2023, by age group
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U.S. adults digital privacy actions 2023, by age

U.S. adults digital privacy actions 2023, by age
Actions toward improvement of online data privacy among adults in the United States as of May 2023, by age group
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U.S. frequency of accepting online privacy policies without reading 2023, by age

U.S. frequency of accepting online privacy policies without reading 2023, by age
Frequency of accepting online privacy policies without reading them among adult internet users in the United States as of May 2023, by age group
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Concern among U.S. adults about scamming 2023, by age

Concern among U.S. adults about scamming 2023, by age
Share of adults in the United States who think scam texts, e-mails, and calls are a serious problem as of March 2023, by age group
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Concern among U.S. adults about scamming 2023, by gender

Concern among U.S. adults about scamming 2023, by gender
Share of adults in the United States who think scam texts, e-mails, and calls are a serious problem as of March 2023, by gender
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Frequency of encountering scams among U.S. adults 2023, by age

Frequency of encountering scams among U.S. adults 2023, by age
Frequency of receiving scam texts, e-mails, and calls among adults in the United States as of March 2023, by age group
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Frequency of encountering scams among U.S. adults 2023, by gender

Frequency of encountering scams among U.S. adults 2023, by gender
Frequency of receiving scam texts, e-mails, and calls among adults in the United States as of March 2023, by gender
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U.S. adults on government actions sufficiency against scammers 2023, by gender

U.S. adults on government actions sufficiency against scammers 2023, by gender
Share of adults in the United States who think the government should do more against scam activities as of March 2023, by gender
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U.S. adults on government actions sufficiency against scammers 2023, by age

U.S. adults on government actions sufficiency against scammers 2023, by age
Share of adults in the United States who think the government should do more against scam activities as of March 2023, by age group
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Opinions regarding U.S. companies based on data safety 2022, by generation

Opinions regarding U.S. companies based on data safety 2022, by generation
Attitudes towards companies based on data safety practices in the United States as of October 2022, by generation
Data breaches
10
- Biggest data breaches global in 2024
- Data points leaked in the U.S. 2004-2025, by type
- Number of data points leaked worldwide 2004-Q3 2025, by country
- Number of data compromises and impacted individuals in U.S. 2021-2025
- Leading data compromises in the U.S. 2025, by victim notices
- U.S. number of data sets affected in data breaches Q1 2020-Q3 2025
- Data breach density in the U.S. Q3 2022-Q3 2023
- Global mean time to identify and contain data breaches 2017-2025
- Global type of data compromised 2024-2025
- Global cost distribution of data breach 2018-2025, by main cost segment
Data breaches
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Biggest data breaches global in 2024

Biggest data breaches global in 2024
Largest data breach incidents disclosed worldwide in 2024
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Data points leaked in the U.S. 2004-2025, by type

Data points leaked in the U.S. 2004-2025, by type
Number of data points leaked in data breaches in the United States from 2004 to April 2025, by type of data (in millions)
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Number of data points leaked worldwide 2004-Q3 2025, by country

Number of data points leaked worldwide 2004-Q3 2025, by country
Countries with the most email accounts and other personal records leaked in data breaches worldwide from 1st quarter 2004 to 3rd quarter 2025 (in millions)
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Number of data compromises and impacted individuals in U.S. 2021-2025

Number of data compromises and impacted individuals in U.S. 2021-2025
Number of data compromises and individuals impacted in the United States from 2021 to 2025
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Leading data compromises in the U.S. 2025, by victim notices

Leading data compromises in the U.S. 2025, by victim notices
Most significant cases of personal data violations in the United States in 2025, by number of victims (in millions)
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U.S. number of data sets affected in data breaches Q1 2020-Q3 2025

U.S. number of data sets affected in data breaches Q1 2020-Q3 2025
Number of records exposed in online data breaches in the United States from 1st quarter 2020 to 3rd quarter 2025 (in millions)
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Data breach density in the U.S. Q3 2022-Q3 2023

Data breach density in the U.S. Q3 2022-Q3 2023
Number of breached user accounts per thousand individuals in the United States from 3rd quarter 2022 to 3rd quarter 2023
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Global mean time to identify and contain data breaches 2017-2025

Global mean time to identify and contain data breaches 2017-2025
Mean time to identify and contain data breaches worldwide from 2017 to 2025 (in days)
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Global type of data compromised 2024-2025

Global type of data compromised 2024-2025
Type of data compromised in worldwide data breaches from 2024 to 2025
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Global cost distribution of data breach 2018-2025, by main cost segment

Global cost distribution of data breach 2018-2025, by main cost segment
Cost distribution of data breach worldwide from 2018 to 2025, by main cost segment (in million U.S. dollars)
Identity theft
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Financial losses from identity theft in the U.S. 2023-2024

Financial losses from identity theft in the U.S. 2023-2024
Amount of financial losses as a result of identity theft in the United States in 2023 and 2024
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Identity theft emotional impact on U.S. individuals 2024

Identity theft emotional impact on U.S. individuals 2024
Emotional impact of identity theft incidents on individuals in the United States as of 2024
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Cybersecurity habits after identity theft encounters in the U.S. 2023-2024

Cybersecurity habits after identity theft encounters in the U.S. 2023-2024
Adopted cybersecurity habits of consumers after identity theft incidents in the United States in 2023 and 2024
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Reasons for not notifying consumers about data breach U.S. 2023-2024

Reasons for not notifying consumers about data breach U.S. 2023-2024
Most common reasons for not notifying consumers about data breach incidents for small companies in the United States from July 2023 to June 2024
User data requests by government
6
- Google user data requests by U.S. federal authorities H1 2010-H1 2024
- Disclosed user data requests to Google in the U.S. H1 2019- H1 2024
- U.S. Facebook data requests from government agencies 2013-2025
- TikTok: user data requests from federal agencies & governments H1 2025, by country
- Snapchat user data requests by U.S. federal authorities H2 2014-H1 2025
- Pinterest user data requests by U.S. federal authorities as of H1 2023
User data requests by government
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Google user data requests by U.S. federal authorities H1 2010-H1 2024

Google user data requests by U.S. federal authorities H1 2010-H1 2024
Number of user data requests issued to Google from U.S. federal agencies and courts as of 1st half 2024
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Disclosed user data requests to Google in the U.S. H1 2019- H1 2024

Disclosed user data requests to Google in the U.S. H1 2019- H1 2024
Share of user data requests to Google with partially disclosed data in the United States from 1st half 2019 to 1st half 2024
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U.S. Facebook data requests from government agencies 2013-2025

U.S. Facebook data requests from government agencies 2013-2025
Number of user data requests issued to Facebook by federal and government agencies in the United States as of the 1st half 2025
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TikTok: user data requests from federal agencies & governments H1 2025, by country

TikTok: user data requests from federal agencies & governments H1 2025, by country
Number of user data requests issued to TikTok from federal agencies and governments during the 1st half 2025, by country
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Snapchat user data requests by U.S. federal authorities H2 2014-H1 2025

Snapchat user data requests by U.S. federal authorities H2 2014-H1 2025
Number of user data requests made to Snapchat from U.S. federal agencies and courts from 2nd half of 14 to 1st half of 2025
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Pinterest user data requests by U.S. federal authorities as of H1 2023

Pinterest user data requests by U.S. federal authorities as of H1 2023
Number of user data requests issued to Pinterest from United States legal and federal agencies as of 1st half 2023
Privacy laws
8
- State privacy laws in the U.S. 2025, by consumer rights covered
- State privacy laws in the U.S. 2025, by business obligations
- Data privacy and security law enforcement cases in the U.S. 2023-2024 YTD
- Data privacy law enforcement involving mobile services in the U.S. 2020-2024
- CCPA compliance progress among U.S. companies Q1 2022- Q4 2023
- COPPA fines imposed against companies in the United States 2018-2025
- Privacy laws understanding of U.S. adults 2019-2023
- United States views on sufficiency of data privacy laws 2023, by political stance
Privacy laws
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State privacy laws in the U.S. 2025, by consumer rights covered

State privacy laws in the U.S. 2025, by consumer rights covered
State laws on data privacy in the United States as of February 2025, by consumer rights covered
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State privacy laws in the U.S. 2025, by business obligations

State privacy laws in the U.S. 2025, by business obligations
State laws on data privacy in the United States as of February 2025, by business obligations
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Data privacy and security law enforcement cases in the U.S. 2023-2024 YTD

Data privacy and security law enforcement cases in the U.S. 2023-2024 YTD
Law enforcement cases against companies violating data privacy regulations in the United States in 2023 and 2024 YTD
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Data privacy law enforcement involving mobile services in the U.S. 2020-2024

Data privacy law enforcement involving mobile services in the U.S. 2020-2024
Law enforcement cases against mobile services companies violating data privacy regulations in the United States from January 2020 to April 2024
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CCPA compliance progress among U.S. companies Q1 2022- Q4 2023

CCPA compliance progress among U.S. companies Q1 2022- Q4 2023
Share of U.S. companies making progress in CCPA and CPRA compliance from 1st quarter 2022 to 4th quarter 2023
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COPPA fines imposed against companies in the United States 2018-2025

COPPA fines imposed against companies in the United States 2018-2025
Children's Online Privacy Protection Act (COPPA) enforcement cases in the United States from 2018 to 2025 YTD (in million U.S. dollars)
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Privacy laws understanding of U.S. adults 2019-2023

Privacy laws understanding of U.S. adults 2019-2023
Understanding of privacy laws among adults in the United States in 2019 and 2023
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United States views on sufficiency of data privacy laws 2023, by political stance

United States views on sufficiency of data privacy laws 2023, by political stance
Views of U.S. adults on whether there should be more privacy regulations as of May 2023, by political stance
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