In 2024, YouTube was the most influential social media for survey respondents from 18 to 44 years. TikTok influenced **** of the consumers in the youngest threshold. The social media with the greatest influence on survey respondents from the age of 45 to 54 was Facebook. For buyers 55 years old and above YouTube had the most impact.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
MarTech. (October 27, 2024). Influence of social media on purchasing behavior in the U.S. in 2024, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1535716/social-media-influences-buyers-in-the-united-states/
MarTech. "Influence of social media on purchasing behavior in the U.S. in 2024, by age group." Chart. October 27, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1535716/social-media-influences-buyers-in-the-united-states/
MarTech. (2024). Influence of social media on purchasing behavior in the U.S. in 2024, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1535716/social-media-influences-buyers-in-the-united-states/
MarTech. "Influence of Social Media on Purchasing Behavior in The U.S. in 2024, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 Oct 2024, /statistics/1535716/social-media-influences-buyers-in-the-united-states/
MarTech, Influence of social media on purchasing behavior in the U.S. in 2024, by age group ÌÇÐÄÆƽâ°æ, /statistics/1535716/social-media-influences-buyers-in-the-united-states/ (last visited August 05, 2026)
Influence of social media on purchasing behavior in the U.S. in 2024, by age group [Graph], MarTech, October 27, 2024. [Online]. Available: /statistics/1535716/social-media-influences-buyers-in-the-united-states/
