ÌÇÐÄÆƽâ°æ

Gen Z's usage of search engines and social media to look up brand information worldwide from 2016 to 2023

© ÌÇÐÄÆƽâ°æ 2026
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Release date

March 2024

Region

Worldwide

Survey time period

2016 to 2023

Number of respondents

967,381 respondents

Special properties

Gen Z (born between 1998 and 2008)

Citation formats

Gen Z's usage of search engines and social media for brand information globally 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 12, 2024

According to a global survey, in 2023, more than half of global Gen Z respondents stated that they use social media for brand information, compared to ** percent of them who used search engines. Social media proves to be the more preferred and used channel for brand discovery and information.

Log in or register to access precise data.
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Online search behaviors "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Online search behaviors

Overview

6

Information access

7

Trust, privacy, and satisfaction

8

Social search

8

Product and shopping research

6

AI-powered search

8

Traditional search engine usage

8

Spotlight: access and traffic shifts

7

Spotlight: AI summaries

7

Further Content: You might find this interesting as well

Topics

Gen Z and consumer techSmartphonesConsumer electronicsConsumer electronics in the U.S.Generation Z in the UK
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.