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Comfort with use of personal information for marketing personalization purposes among consumers in Germany in 3rd quarter 2024

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Source

Release date

May 2025

Region

Germany

Survey time period

Q3 2024

Number of respondents

1,200 respondents

Method of interview

Online panel

Citation formats

Comfort with personal info use for marketing personalization in Germany 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, May 12, 2025

During a 2024 survey, approximately ***responding consumers from Germany said they were comfortable with their purchase history being used for marketing personalization purposes. Roughly *** in **** were fine with using their personal information for these purposes.

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Topics

Digital advertising in GermanyDigital advertising in EuropeMedia usage in GermanyAdvertising in GermanyTV advertising in Germany
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* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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Starter Account

For single users
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per month, billed annually 1
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