During a survey among internet users worldwide during the second quarter of 2025, an average of **** percent of global respondents said they used social media platforms to conduct research on brands. The top three markets with the highest share of internet users using social media for brand research were all African: Nigeria, Morocco, and Kenya all recorded shares above ** percent.
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DataReportal. (October 15, 2025). Share of internet users using social media for brand research in selected countries worldwide as of the 2nd quarter of 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/472306/researching-brands-on-social-media-worldwide/
DataReportal. "Share of internet users using social media for brand research in selected countries worldwide as of the 2nd quarter of 2025." Chart. October 15, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/472306/researching-brands-on-social-media-worldwide/
DataReportal. (2025). Share of internet users using social media for brand research in selected countries worldwide as of the 2nd quarter of 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/472306/researching-brands-on-social-media-worldwide/
DataReportal. "Share of Internet Users Using Social Media for Brand Research in Selected Countries Worldwide as of The 2nd Quarter of 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Oct 2025, /statistics/472306/researching-brands-on-social-media-worldwide/
DataReportal, Share of internet users using social media for brand research in selected countries worldwide as of the 2nd quarter of 2025 ÌÇÐÄÆƽâ°æ, /statistics/472306/researching-brands-on-social-media-worldwide/ (last visited July 30, 2026)
Share of internet users using social media for brand research in selected countries worldwide as of the 2nd quarter of 2025 [Graph], DataReportal, October 15, 2025. [Online]. Available: /statistics/472306/researching-brands-on-social-media-worldwide/
