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Global share of online traffic sources in the 4th quarter 2024, by channel

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Source

Release date

March 2025

Region

Worldwide

Survey time period

Q4 2023 to Q4 2024

Supplementary notes

Based on 90 billion sessions, 389 billion page views, and 6,000 websites globally.

The date of release is the date of access. Figures do not add up to 100 percent due to rounding.

Citation formats

Global sources of online traffic Q4 2024, by channel

Published by Thuy D., Aug 1, 2025

According to a global study, *** accounted for more than ** percent of all online traffic, making it the most common source channel in 2024. *** accounted for approximately * of the online volume of websites each, which was another significant component of this segment. However, all of these segments have experienced drops in their shares, with * being the only one to see an increase of about ** percent in the analyzed year.

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Statistics on " Invalid traffic "

The most important statistics
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Other statistics that may interest you Invalid traffic

Overview

8

Dark traffic

6

Bot traffic

5

AI traffic

7

Impact on digital advertising

8

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Topics

Invalid trafficTop websites worldwideOnline search market worldwideOnline search behaviors Programmatic advertising worldwide
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
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  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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