In April 2024, 40 percent of Gen Z adults in the United States reported to search gift ideas, as well as hair and makeup content on TikTok, making those the most popular search categories among the selected audience. On Instagram, the fashion industry dominated, as 27 percent of consumers stated using the platform to search for fashion brands. Google was mostly used to search for hospitality and local services, as 66 percent of young internet users in the U.S. searched for restaurants and bars, and local services on the search engine.
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eMarketer. (September 23, 2024). Most searched topics on selected online platforms among Gen Z internet users in the United States in April 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1496774/us-gen-z-most-search-topics-on-selected-platforms/
eMarketer. "Most searched topics on selected online platforms among Gen Z internet users in the United States in April 2024." Chart. September 23, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1496774/us-gen-z-most-search-topics-on-selected-platforms/
eMarketer. (2024). Most searched topics on selected online platforms among Gen Z internet users in the United States in April 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1496774/us-gen-z-most-search-topics-on-selected-platforms/
eMarketer. "Most Searched Topics on Selected Online Platforms among Gen Z Internet Users in The United States in April 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 Sep 2024, /statistics/1496774/us-gen-z-most-search-topics-on-selected-platforms/
eMarketer, Most searched topics on selected online platforms among Gen Z internet users in the United States in April 2024 ÌÇÐÄÆƽâ°æ, /statistics/1496774/us-gen-z-most-search-topics-on-selected-platforms/ (last visited July 26, 2026)
Most searched topics on selected online platforms among Gen Z internet users in the United States in April 2024 [Graph], eMarketer, September 23, 2024. [Online]. Available: /statistics/1496774/us-gen-z-most-search-topics-on-selected-platforms/
