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Likelihood of users to search products on social media platforms before deciding to purchase in the United States in 2024, by age group

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Source

Release date

March 2025

Region

United States

Survey time period

October 21 to 22, 2024

Number of respondents

1,114 social media users

Age group

18 years and older

Supplementary notes

The date of release is the date of access.

Citation formats

Likelihood to research products on social media before purchase U.S. 2024, by age

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 12, 2025

According to a 2024 survey, consumers between the ages of ** and ** were the most likely to consult social media before deciding to make a purchase in the United States. Around three-fourths of consumers in that age group were very likely to find people talking about a product on social sites before purchasing. Similarly, roughly ** percent of social media users over the age of ** were of the same opinion. 

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Topics

Social commerce in the United StatesSocial media usage in the United StatesMobile commerce in the United StatesSocial commerceOnline shopping behavior in the United States
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
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  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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