Share of monthly visits to traditional search, artificial intelligence (AI), and e-commerce platforms in Europe and the United Kingdom (UK) from April 2024 to June 2025
Characteristic
E-commerce
AI tools
Traditional search
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Traditional search engine visits dropped to almost less than ** percent in Europe and the United Kingdom, according to a study ended June 2025. The share of artificial intelligence (AI) tools has consistently increased, even surpassing that of the United States, growing from **** percent in April 2024 to **** percent by June 2025. Meanwhile, e-commerce share has remained relatively consistent, hovering between **** percent and **** percent over the past year, with a slight uptick over the second quarter of 2025.
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Datos. (August 3, 2025). Share of monthly visits to traditional search, artificial intelligence (AI), and e-commerce platforms in Europe and the United Kingdom (UK) from April 2024 to June 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 16, 2026, from /statistics/1620642/search-ai-ecommerce-platform-visits-eu-uk/
Datos. "Share of monthly visits to traditional search, artificial intelligence (AI), and e-commerce platforms in Europe and the United Kingdom (UK) from April 2024 to June 2025." Chart. August 3, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 16, 2026. /statistics/1620642/search-ai-ecommerce-platform-visits-eu-uk/
Datos. (2025). Share of monthly visits to traditional search, artificial intelligence (AI), and e-commerce platforms in Europe and the United Kingdom (UK) from April 2024 to June 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 16, 2026. /statistics/1620642/search-ai-ecommerce-platform-visits-eu-uk/
Datos. "Share of Monthly Visits to Traditional Search, Artificial Intelligence (Ai), and E-commerce Platforms in Europe and The United Kingdom (Uk) from April 2024 to June 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 3 Aug 2025, /statistics/1620642/search-ai-ecommerce-platform-visits-eu-uk/
Datos, Share of monthly visits to traditional search, artificial intelligence (AI), and e-commerce platforms in Europe and the United Kingdom (UK) from April 2024 to June 2025 ÌÇÐÄÆƽâ°æ, /statistics/1620642/search-ai-ecommerce-platform-visits-eu-uk/ (last visited July 16, 2026)
Share of monthly visits to traditional search, artificial intelligence (AI), and e-commerce platforms in Europe and the United Kingdom (UK) from April 2024 to June 2025 [Graph], Datos, August 3, 2025. [Online]. Available: /statistics/1620642/search-ai-ecommerce-platform-visits-eu-uk/
