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Search intent of queries triggering AI-powered overviews and non-AI-powered overviews as of October 2024

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Source

Release date

October 2024

Region

Worldwide

Survey time period

October 2024

Supplementary notes

Based on 300,000 analyzed keywords. According to the source, shares do not add up to 100 percent due to many keywords displaying multiple intents.

Search query intent definition:

Informational: seeking information.

Navigational: looking for a specific site.

Transactional: searches indicating immediate action, like making a purchase.

Commercial: researching brands, products, or services.

Citation formats

Search intent in AI vs. non-AI-powered overviews 2024

Published by Thuy D., May 28, 2025

According to a study conducted in October 2024, over ** percent of search queries that triggered artificial intelligence (AI) search overviews had an informational search intent. Simultaneously, queries with the same character triggered approximately **** percent of non-AI overviews, reflecting the general prevalence of these types of queries in the online search behavior. Nevertheless, AI-powered overviews lower percentages when navigational and commercial queries were implemented, with disparities of approximately or greater than ** percent when compared to non-AI overviews.

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Topics

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