| Characteristic | Share of respondents | Search engines' current role |
|---|---|---|
| Helping me learn and/or explaining concepts | 44% | Search and discovery |
| Providing recommendations | 37% | Search and discovery |
| Improving writing | 40% | Information processing and management |
| Summarizing information | 40% | Information processing and management |
| Translating language | 32% | Information processing and management |
| Organizing daily life | 29% | Information processing and management |
| Generating personalized plans | 31% | New content generation |
| Providing entertainment | 29% | New content generation |
| Designing and editing digital content | 29% | New content generation |
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Source
Source
Release date
October 2024
More information
Region
United States
Survey time period
2024
Number of respondents
4,004 respondents
Age group
18 years and older
Special properties
generative AI-platform monthly active users
Supplementary notes
The source divided AI-powered search usage in comparison to the current of role search engines in three broader types:
- Search and discovery: redirect consumers to third-party websites or display summarized results (primary domain of search engines)
- Information processing and management: redirect consumers to third-party websites (common use case of search engines)
- New content generation: less common use case applied or offered by search engines, as consumers typically navigate directly to other third-party tools for these usage instances.
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