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Growth of AI summaries in search engine results pages (SERPs) from September 2024 to March 2025, by industry

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Release date

May 2025

Region

Worldwide

Survey time period

September 2024 to March 2025

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AI summaries growth in SERPs 2024-2025, by industry

Published by Thuy D., Aug 15, 2025

According to a study ended March 2025, ** was the industry with the largest increase in artificial intelligence (AI) summaries in search engine result pages (SERPs), with a  percent increase over the analyzed period. * and experience similar growths, with around ** percent and ** percent changes each. *** and * experienced the lowest growth rates, both of which were less than two percent. The average percentage of AI summaries across all industries was **** percent.

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Statistics on " Online search behaviors "

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Other statistics that may interest you Online search behaviors

Overview

6

Information access

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8

Social search

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Product and shopping research

6

AI-powered search

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Traditional search engine usage

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Spotlight: access and traffic shifts

7

Spotlight: AI summaries

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Topics

Online search behaviors GoogleBingAlphabet Inc.Google in the United Kingdom (UK)
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

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Access limited to Free Statistics. Premium Statistics are not included.
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