A 2024 survey found that consumers in the United States between the ages of ** and ** search for products or services on TikTok before making a big purchase. Approximately ** percent of users in the age group ** to ** did so, as well as ** percent of 30 to 44 years olds, and ** percent of 45 to 60 year olds. However, YouTube was the preferred social media platform for shoppers over the age of ** to search for products before making a purchase decision.Â
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Izea. (March 11, 2025). Main social media platforms for product or service research before making big purchases in the United States in 2024, by age group
[Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1590897/social-sites-used-for-product-research-before-big-purchase-us-age/
Izea. "Main social media platforms for product or service research before making big purchases in the United States in 2024, by age group
." Chart. March 11, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1590897/social-sites-used-for-product-research-before-big-purchase-us-age/
Izea. (2025). Main social media platforms for product or service research before making big purchases in the United States in 2024, by age group
. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1590897/social-sites-used-for-product-research-before-big-purchase-us-age/
Izea. "Main Social Media Platforms for Product or Service Research before Making Big Purchases in The United States in 2024, by Age Group
." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 Mar 2025, /statistics/1590897/social-sites-used-for-product-research-before-big-purchase-us-age/
Izea, Main social media platforms for product or service research before making big purchases in the United States in 2024, by age group
ÌÇÐÄÆƽâ°æ, /statistics/1590897/social-sites-used-for-product-research-before-big-purchase-us-age/ (last visited August 01, 2026)
Main social media platforms for product or service research before making big purchases in the United States in 2024, by age group
[Graph], Izea, March 11, 2025. [Online]. Available: /statistics/1590897/social-sites-used-for-product-research-before-big-purchase-us-age/
