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Share of web traffic as of March 2025, by source channel

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Source

Release date

March 2025

Region

Worldwide

Survey time period

as of March 2025

Supplementary notes

Based on around 35,000 analyzed websites.

Citation formats

Share of web traffic by source channel 2025

Published by Thuy D., Jul 2, 2025

A study released in March 2025 that looked at about 35,000 websites found that online search channels were responsible for almost ** percent of the traffic generated to these domains. By the time of this study, direct traffic corresponded to around **** percent of visits to the analyzed websites. Meanwhile, large language models (LLMs) like ChatGPT and Gemini corresponded to around *** percent of the verified traffic, representing a share just below e-mail platforms.

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Artificial intelligence impact

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Traffic generation and referral

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Online search

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Online shopping

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Views and concerns

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Topics

AI and online trafficGoogleGoogle, Amazon, Meta, Apple, and Microsoft (GAMAM)Top websites worldwideOnline search market worldwide
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