Among consumers in Australia, Brazil, Canada, France, Germany, Japan, Mexico, the Netherlands, New Zealand, Singapore, Sweden, the United Arab Emirates, the United Kingdom, and the United States.Â
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Comfort with personal info use for marketing personalization worldwide 2025
During a 2025 global survey among consumers in 14 countries, nearly **** said they were not comfortable with any of the ways companies could use their information to personalize their customer experiences (CX) listed by the source. Around ** percent reported comfort with brands learning their habits.
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Qualtrics. (December 12, 2025). Comfort with use of personal information for marketing personalization purposes among consumers worldwide in 3rd quarter 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 16, 2026, from /statistics/1612567/personal-information-use-personalization-worldwide/
Qualtrics. "Comfort with use of personal information for marketing personalization purposes among consumers worldwide in 3rd quarter 2025." Chart. December 12, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 16, 2026. /statistics/1612567/personal-information-use-personalization-worldwide/
Qualtrics. (2025). Comfort with use of personal information for marketing personalization purposes among consumers worldwide in 3rd quarter 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 16, 2026. /statistics/1612567/personal-information-use-personalization-worldwide/
Qualtrics. "Comfort with Use of Personal Information for Marketing Personalization Purposes among Consumers Worldwide in 3rd Quarter 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Dec 2025, /statistics/1612567/personal-information-use-personalization-worldwide/
Qualtrics, Comfort with use of personal information for marketing personalization purposes among consumers worldwide in 3rd quarter 2025 ÌÇÐÄÆƽâ°æ, /statistics/1612567/personal-information-use-personalization-worldwide/ (last visited July 16, 2026)
Comfort with use of personal information for marketing personalization purposes among consumers worldwide in 3rd quarter 2025 [Graph], Qualtrics, December 12, 2025. [Online]. Available: /statistics/1612567/personal-information-use-personalization-worldwide/
