Search engine results: accuracy or bias UK 2024| ��ƽ��

Accuracy or bias of search engine results according to users in the United Kingdom (UK) from 2012 to 2024

Characteristic	I think that some websites will be accurate or unbiased and some won't be	I think that if they have been listed by the search engine, these websites will have accurate and unbiased information	I don't really think about whether or not they have accurate or unbiased information, I just use the sites I like the look of	Don't know
-	-	-	-	-
-	-	-	-	-
-	-	-	-	-
-	-	-	-	-
-	-	-	-	-
-	-	-	-	-
-	-	-	-	-
-	-	-	-	-
-	-	-	-	-
-	-	-	-	-
-	-	-	-	-
-	-	-	-	-
-	-	-	-	-

Download

Source

Show detailed source information?

Already a member?

Source

Release date

May 2025

More information

Region

United Kingdom

Survey time period

2012 to 2024

Number of respondents

2968*

Age group

16 years and older

Special properties

adult search engine users

Method of interview

Face-to-face interview, online survey

Supplementary notes

*n (2012) = 1,305; n (2013) = 1,199; n (2014) = 1,516; n (2015) = 1,520; n (2016) = 1,520, n(2017) = 1508, n(2018) = 1.547; n (2019) = 1,260; n (2020) = 1,775; n (2021) = 1,775; n (2022) = 2894; n (2023) = 2953; n (2024) = 2968

Citation formats

In 2024, ** percent of search engine users in the United Kingdom (UK) thought that some of the websites would be accurate and some won't be. Meanwhile, the share of respondents who expressed their opinion that the websites listed in the search results would contain accurate and unbiased information jumped from ** percent to ** percent in comparison to the previous year. During the most recent survey periods, it was revealed that around *** percent of responding individuals who had ever used search engines reported that they did not think of accuracy or unbiased information and rather used the sites they liked the look of.