Global search engine referral share 2026| ��ƽ��

Distribution of search engine referrals share worldwide from January 2015 to June 2026

Characteristic	Google	Bing	Yahoo!	Yandex	DuckDuckGo	Baidu
2026-06	91.25%	4.68%	1.28%	0.8%	0.67%	0.43%
2026-05	90.46%	4.98%	1.39%	0.98%	0.7%	0.52%
2026-04	90.02%	5.14%	1.5%	1.19%	0.71%	0.46%
2026-03	89.85%	5.13%	1.48%	1.3%	0.75%	0.53%
2026-02	90.01%	4.98%	1.39%	1.34%	0.76%	0.55%
2026-01	89.87%	4.43%	1.36%	1.92%	0.74%	0.69%
2025-12	90.82%	4.03%	1.26%	1.57%	0.78%	0.67%
2025-11	89.99%	4.19%	1.4%	2.16%	0.85%	0.68%
2025-10	90.04%	4.31%	1.45%	1.86%	0.89%	0.73%
2025-09	90.38%	4.1%	1.46%	1.65%	0.87%	0.76%
2025-08	89.89%	3.92%	1.48%	2.19%	0.9%	0.76%
2025-07	89.54%	4.02%	1.49%	2.22%	0.95%	0.72%
2025-06	89.54%	3.96%	1.37%	2.43%	0.86%	0.73%
2025-05	89.57%	3.98%	1.33%	2.51%	0.82%	0.69%
2025-04	89.65%	3.89%	1.33%	2.53%	0.84%	0.72%
2025-03	89.71%	4.01%	1.33%	2.51%	0.79%	0.62%
2025-02	90.15%	3.95%	1.29%	2.29%	0.7%	0.66%
2025-01	89.78%	3.94%	1.27%	2.74%	0.67%	0.71%
2024-12	89.73%	3.98%	1.29%	2.55%	0.66%	0.81%
2024-11	89.99%	3.92%	1.24%	2.42%	0.78%	0.81%
2024-10	89.34%	4.16%	1.33%	2.78%	0.69%	0.82%
2024-09	90%	3.96%	1.35%	2.35%	0.65%	0.81%
2024-08	90.5%	3.91%	1.32%	1.95%	0.64%	0.79%
2024-07	91.02%	3.88%	1.24%	1.37%	0.62%	0.91%
2024-06	91.06%	3.72%	1.26%	1.45%	0.6%	0.87%
2024-05	90.8%	3.72%	1.2%	1.58%	0.56%	0.92%
2024-04	90.91%	3.64%	1.13%	1.61%	0.55%	1.15%
2024-03	91.38%	3.35%	1.1%	1.65%	0.53%	1%
2024-02	91.61%	3.32%	1.08%	1.83%	0.53%	0.77%
2024-01	91.47%	3.43%	1.1%	1.78%	0.54%	0.83%
2023-12	91.62%	3.37%	1.12%	1.65%	0.51%	0.96%
2023-11	91.54%	3.2%	1.22%	1.78%	0.55%	0.93%
2023-10	91.56%	3.1%	1.2%	1.84%	0.54%	1.02%
2023-09	91.58%	3.01%	1.24%	1.81%	0.58%	1%
2023-08	91.85%	3.03%	1.17%	1.49%	0.54%	1.06%
2023-07	92.07%	2.99%	1.17%	1.37%	0.56%	0.94%
2023-06	92.64%	2.77%	1.09%	1.17%	0.51%	0.84%
2023-05	93.11%	2.77%	1.11%	1.15%	0.51%	0.49%
2023-04	92.82%	2.76%	1.11%	1.43%	0.54%	0.45%
2023-03	93.21%	2.86%	1.13%	0.97%	0.54%	0.43%
2023-02	93.37%	2.81%	1.13%	0.84%	0.52%	0.45%
2023-01	92.9%	3.03%	1.21%	0.85%	0.58%	0.65%
2022-12	92.58%	3.03%	1.24%	1%	0.58%	0.73%
2022-11	92.21%	3.42%	1.23%	0.97%	0.6%	0.78%
2022-10	92.34%	3.59%	1.31%	0.82%	0.62%	0.58%
2022-09	92.42%	3.45%	1.32%	0.78%	0.62%	0.65%
2022-08	92%	3.34%	1.34%	0.96%	0.71%	0.83%
2022-07	91.46%	3.29%	1.34%	1.48%	0.71%	0.91%
2022-06	91.86%	3.2%	1.32%	1.52%	0.64%	0.77%
2022-05	92.48%	3.08%	1.3%	1.05%	0.62%	0.79%
2022-04	92.09%	3.02%	1.39%	0.87%	0.68%	1.27%
2022-03	91.56%	3.1%	1.47%	1.07%	0.69%	1.5%
2022-02	92%	2.97%	1.51%	1.06%	0.69%	1.18%
2022-01	91.9%	2.88%	1.51%	1.28%	0.69%	1.14%
2021-12	91.94%	2.86%	1.5%	1.1%	0.67%	1.37%
2021-11	91.42%	3.14%	1.53%	0.92%	0.66%	1.75%
2021-10	91.66%	2.74%	1.5%	0.96%	0.6%	1.91%
2021-09	92.04%	2.66%	1.48%	0.9%	0.61%	1.64%
2021-08	92.03%	2.48%	1.5%	1.2%	0.63%	1.4%
2021-07	91.84%	2.33%	1.47%	1.38%	0.6%	1.5%
2021-06	92.47%	2.31%	1.53%	0.8%	0.6%	1.29%
2021-05	92.2%	2.27%	1.5%	0.68%	0.59%	1.45%
2021-04	92.26%	2.29%	1.52%	0.57%	0.58%	1.47%
2021-03	92.4%	2.45%	1.48%	0.55%	0.59%	1.31%
2021-02	92.05%	2.69%	1.47%	0.65%	0.64%	1.33%
2021-01	91.86%	2.71%	1.46%	0.87%	0.66%	1.13%
2020-12	91.38%	2.69%	1.46%	1%	0.6%	1.36%
2020-11	92.16%	2.88%	1.52%	0.51%	0.61%	1.14%
2020-10	92.71%	2.73%	1.47%	0.41%	0.49%	1.08%
2020-09	92.27%	2.83%	1.58%	0.5%	0.5%	1.14%
2020-08	92.05%	2.83%	1.65%	0.76%	0.53%	0.98%
2020-07	92.17%	2.78%	1.6%	0.85%	0.5%	0.92%
2020-06	91.75%	2.75%	1.7%	0.92%	0.49%	1.02%
2020-05	92.06%	2.61%	1.79%	0.56%	0.47%	1.16%
2020-04	91.89%	2.79%	1.87%	0.44%	0.45%	1.1%
2020-03	91.98%	2.55%	1.66%	0.45%	0.41%	1.44%
2020-02	92.07%	2.44%	1.62%	0.4%	0.42%	1.49%
2020-01	92.51%	2.45%	1.64%	0.38%	0.44%	1.1%
2019-12	92.71%	2.32%	1.59%	0.5%	0.43%	1.06%
2019-11	92.95%	2.31%	1.6%	0.54%	0.41%	0.85%
2019-10	92.78%	2.55%	1.61%	0.35%	0.4%	0.9%
2019-09	92.96%	2.34%	1.64%	0.39%	0.43%	0.92%
2019-08	92.37%	2.63%	1.8%	0.36%	0.55%	1.1%
2019-07	92.18%	2.62%	1.86%	0.37%	0.54%	1.21%
2019-06	92.62%	2.51%	1.78%	0.33%	0.4%	1.11%
2019-05	91.89%	2.41%	2.76%	0.32%	0.38%	0.94%
2019-04	92.81%	2.38%	1.89%	0.29%	0.36%	1.02%
2019-03	92.51%	2.45%	1.83%	0.6%	0.38%	0.95%
2019-02	92.92%	2.38%	1.79%	0.33%	0.38%	1.03%
2019-01	92.86%	2.41%	1.82%	0.35%	0.41%	0.89%
2018-12	92.25%	2.41%	2.07%	0.48%	0.44%	1.01%
2018-11	92.37%	2.37%	2.25%	0.3%	0.36%	0.96%
2018-10	92.74%	2.17%	2.32%	0.29%	0.32%	0.81%
2018-09	92.31%	2.27%	2.51%	0.31%	0.33%	0.85%
2018-08	90.91%	3.18%	2.46%	0.23%	0.28%	1.37%
2018-07	90.46%	3.13%	2.21%	0.23%	0.27%	1.94%
2018-06	90.31%	3.2%	2.06%	0.19%	0.28%	1.98%
2018-05	90.14%	3.24%	2.08%	0.18%	0.28%	2.18%
2018-04	90.61%	3.24%	2.09%	0.18%	0.28%	2.04%
2018-03	91.24%	3.07%	2.13%	0.23%	0.25%	1.5%
2018-02	91.63%	2.71%	1.94%	0.33%	0.2%	1.29%
2018-01	91.74%	2.76%	1.83%	0.36%	0.23%	1.39%
2017-12	91.79%	2.75%	1.61%	0.39%	0.23%	1.66%
2017-11	92.06%	2.76%	1.73%	0.36%	0.22%	1.64%
2017-10	91.47%	2.75%	2.25%	0.41%	0.23%	1.8%
2017-09	91.84%	2.59%	2.33%	0.41%	0.21%	1.42%
2017-08	91.64%	2.52%	2.32%	0.5%	0.2%	1.53%
2017-07	92.01%	2.55%	2.23%	0.49%	0.18%	1.44%
2017-06	91.88%	2.88%	2.18%	0.38%	0.17%	1.45%
2017-05	92.06%	2.92%	2.07%	0.34%	0.16%	1.39%
2017-04	92.48%	2.89%	2.01%	0.35%	0.16%	1.11%
2017-03	92.31%	2.96%	2.2%	0.35%	0.16%	1.05%
2017-02	92.35%	2.91%	2.17%	0.35%	0.14%	1.01%
2017-01	92.78%	2.55%	2.17%	0.36%	0.14%	0.93%
2016-12	92.57%	2.75%	2.09%	0.38%	0.12%	1.05%
2016-11	92.99%	2.67%	2.18%	0.29%	0.11%	0.83%
2016-10	92.82%	2.67%	2.3%	0.29%	0.11%	0.87%
2016-09	92.54%	2.62%	2.4%	0.33%	0.11%	1%
2016-08	92.12%	2.58%	2.61%	0.35%	0.12%	1.17%
2016-07	91.7%	2.6%	2.77%	0.34%	0.12%	1.4%
2016-06	91.89%	2.73%	2.77%	0.29%	0.12%	1.11%
2016-05	91.76%	2.8%	2.88%	0.33%	0.11%	1.03%
2016-04	91.77%	2.89%	2.85%	0.33%	0.11%	0.93%
2016-03	91.71%	2.84%	2.75%	0.37%	0.11%	1.01%
2016-02	91.13%	3.09%	2.97%	0.34%	0.12%	1%
2016-01	91.01%	3.16%	2.96%	0.4%	0.12%	0.92%
2015-12	91.1%	3.05%	2.99%	0.39%	0.13%	0.97%
2015-11	91.5%	2.82%	2.96%	0.4%	0.12%	0.89%
2015-10	91.55%	2.76%	2.84%	0.47%	0.13%	0.95%
2015-09	91.31%	2.75%	2.89%	0.52%	0.13%	1.11%
2015-08	91.23%	2.56%	2.97%	0.48%	0.12%	1.37%
2015-07	90.94%	2.51%	3.3%	0.52%	0.09%	1.2%
2015-06	90.78%	2.89%	3.32%	0.42%	0.13%	1.01%
2015-05	90.24%	3.04%	3.56%	0.44%	0.12%	0.91%
2015-04	90.01%	3.21%	3.73%	0.36%	0.12%	0.82%
2015-03	89.52%	3.48%	3.96%	0.22%	0.09%	0.89%
2015-02	89.47%	3.62%	4.11%	0.22%	0.06%	0.82%
2015-01	89.62%	3.61%	4.19%	0.27%	0.06%	0.63%

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Release date

July 2026

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Region

Worldwide

Survey time period

January 2015 to June 2026

Special properties

includes all devices; data is based on StatCounter tracking environment; wider industry metrics may vary and regional data should be approached with caution

Supplementary notes

Statistics are based on aggregate data collected by StatCounter on a sample exceeding three billion page views per month, gathered from across the StatCounter network of more than one million websites.

The source does not provide publication date. Release date was date accessed.

Citation formats

As of June 2026, Google continued to dominate the global search engine referrals by far, with a 91.25 percent share. Bing, Google's closest competitor, currently holds a market share of 4.68 percent, while Yahoo ranks third with a share of 1.28 percent.

Competitive landscape and regional variations

While Google's overall dominance persists, other search engines carve out niches in various markets and platforms. Bing holds a 12.21-percent market share across desktop devices worldwide, as Yandex and Baidu have found success inside and outside of their home markets. Yandex is used by over 63 percent of Russian internet users, but Baidu has seen its market share significantly in China. As regional variations highlight the importance of local players in challenging Google's global supremacy, the company is likely to face more challenges with the AI-powered online search trend and increasing regulatory scrutiny.

Search behavior and antitrust concerns

Despite facing more competition, Google remains deeply ingrained in users' online habits. In 2024, "Google" itself was the most popular search query on its own platform, followed by "YouTube" - another Google-owned property. This self-reinforcing ecosystem has drawn scrutiny from regulators, with the European Commission imposing millionaire antitrust fines on the company. As its influence extends beyond search into various online services, the company's market position continues to be a subject of debate among industry watchdogs and authorities worldwide.