| Characteristic | Anchors | Accelerators | Early adopters |
|---|---|---|---|
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
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Source
Sources
Release date
March 2025
More information
Region
Australia, Germany, United Kingdom, United States
Survey time period
January 2025
Number of respondents
8,400 consumers
Supplementary notes
Likely characteristics of user personas:
Early adopters: aged 18-44; always interested in trying new tech; university educated; have a younger family; lower purchasing power and high AI enthusiasm.
Accelerators: aged 18-44; high income; university educated; have a younger family; high purchasing power and AI-influenced.
Anchors: aged 55+; lower income; no children; low tech experience and AI cautious.
The original question was phrased as follows: Which, if any, of the following would you feel comfortable using for buying products and services? (Percent of respondents saying they’d be comfortable using the tool)
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