Marketing personalization in the United States - statistics & facts
Personalization was named the marketing word of the year by the American Association of National Advertisers in 2019. Since then, this data-driven and customized form of engagement has evolved from a buzzword to one of the fundamentals of digital marketing. Companies in the United States are devoting larger shares of their ad budgets towards personalized content each year, which is no surprise considering that well-crafted and unique marketing messages can help companies stand out in today's highly contested e-commerce space. On top of that, personalized engagement can also foster long-lasting relationships between brands and their customers while simultaneously driving revenues. In 2022, the revenue of customer experience personalization and optimization services surpassed eight billion U.S. dollars globally. And even though access to extensive user data will soon be restricted due to the deprecation of third-party cookies, the strive for marketing personalization is unlikely to wane.
