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Consumer spend on artificial intelligence (AI) assistants as of June 2025, by tool type (in billion U.S. dollars)

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Source

Release date

June 2025

Region

Worldwide

Survey time period

as of June 2025

Supplementary notes

Calculations were based on OpenAI’s reported 10 billion U.S. dollars annual revenue run rate and approximately 800 million monthly active users. The source assumes a ChatGPT Plus subscription price of 20 U.S. dollars per month (240 U.S. dollars a year), implying roughly five percent of users paying for premium access.

Citation formats

Consumer spend on AI assistants 2025, by tool type

Published by Thuy D., Aug 1, 2025

In 2025, consumer spending on artificial intelligence (AI) assistants worldwide was projected to be around **** billion U.S. dollars. General AI assistants have gathered around ** percent of this value, representing around *** billion U.S. dollars. Specialized AI tools gathered around *** billion U.S. dollars, thus representing around ** percent of the total user spending on such tools.

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