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User journey following Google Search results in the United States from April 2024 to June 2025

Characteristic	Stay on Google or do to another Google-owned property (maps, weather, hotels, etc.)	Click and organic result (non-Google-owned)	Click a paid result	Search again	Searches ending in zero clicks
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Release date

August 2025

More information

Region

United States

Survey time period

April 2024 to June 2025

Citation formats

According to a study ended June 2025, organic clicks continued to be the most prevalent action for users in the United States after conducting a search on Google Search, with a rate of over ** percent over the analyzed period. However, the number of zero-click searches increased significantly in the nation starting in March 2025, accounting for over ** percent of all searches as of the most recent month under analysis.

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