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Share of social media shoppers who have purchased a product directly from the platform in Germany in Q2 2023, by generation

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Sources

Release date

May 2024

Region

Germany

Survey time period

Q2 2023

Age group

18 years and older

Supplementary notes

The source does not provide a release date, the date used is that of last access.

The number of respondents was not provided

Citation formats

Social media shoppers who purchased from a platform in Germany 2023, by generation

Published by
F. Watty,
Jul 2, 2024

In the second quarter of 2023, ** percent of millennial social media shoppers in Germany had purchased something directly from a social media platform. This was the highest share among all generations. Only ** percent of baby boomers had bought an item directly from a social media platform. 

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