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Most popular social media platforms for shopping in the United Kingdom (UK) in 4th quarter 2022, by generation

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Sources

Release date

June 2023

Region

United Kingdom

Survey time period

Q4 2022

Number of respondents

1,000 respondents

Age group

18 years and older

Supplementary notes

The source does not provide a release date, the date used is that of last access.

Citation formats

Leading social networks for shopping in the UK 2022, by generation

Published by
F. Watty,
Jun 26, 2023

In the fourth quarter of 2022, TikTok was the most popular social media platform for Gen Z consumers to buy products from in the United Kingdom. Meanwhile, Facebook continued to be the preferred choice for older generations. Additionally, millennials displayed an equal preference for TikTok and Instagram, with ** percent of respondents stating that they had shopped through each platform.

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Statistics on " Social commerce in Europe "

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Overview

5

United Kingdom

5

Germany

5

France

5

Belgium

5

Italy

5

Spain

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Topics

Social commerce in EuropeSocial commerce in the United StatesSocial commerceSocial media usage in Western EuropeOnline shopping behavior in Europe
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
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  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

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For teams of up to 99 users
Talk to sales for pricing
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