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Customer expectations of additional online channels of brick and mortar stores in Germany in 2022, by generation

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Source

Release date

July 2023

Region

Germany

Survey time period

May to June 2022

Number of respondents

316 respondents

Citation formats

Customer expectations of additional online shopping channels in Germany 2022

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 28, 2025

** percent of Generation Z in Germany in 2022 expected that a shop would have their own website. ** percent of Gen Z also expected shops to have a social media presence, however, this was not an expectation among older generations. 

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