Share of shoppers who had purchased a product directly from a social media platforms in the United Kingdom (UK) in 4th quarter 2022, by generational cohort
Characteristic
Share of respondents
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As of the end of 2022, six out of every ten online shoppers aged 18 to 26 in the United Kingdom had made direct purchases through social networks. Among the generational groups in the UK, millennials exhibited the highest adoption of social shopping, with almost **** of surveyed buyers, followed by boomers with ** percent.
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Klarna. (June 26, 2023). Share of shoppers who had purchased a product directly from a social media platforms in the United Kingdom (UK) in 4th quarter 2022, by generational cohort [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/319010/share-social-buyers-age-group-uk/
Klarna. "Share of shoppers who had purchased a product directly from a social media platforms in the United Kingdom (UK) in 4th quarter 2022, by generational cohort." Chart. June 26, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/319010/share-social-buyers-age-group-uk/
Klarna. (2023). Share of shoppers who had purchased a product directly from a social media platforms in the United Kingdom (UK) in 4th quarter 2022, by generational cohort. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/319010/share-social-buyers-age-group-uk/
Klarna. "Share of Shoppers Who Had Purchased a Product Directly from a Social Media Platforms in The United Kingdom (Uk) in 4th Quarter 2022, by Generational Cohort." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Jun 2023, /statistics/319010/share-social-buyers-age-group-uk/
Klarna, Share of shoppers who had purchased a product directly from a social media platforms in the United Kingdom (UK) in 4th quarter 2022, by generational cohort ÌÇÐÄÆƽâ°æ, /statistics/319010/share-social-buyers-age-group-uk/ (last visited July 23, 2026)
Share of shoppers who had purchased a product directly from a social media platforms in the United Kingdom (UK) in 4th quarter 2022, by generational cohort [Graph], Klarna, June 26, 2023. [Online]. Available: /statistics/319010/share-social-buyers-age-group-uk/
