* A total of 11,740 consumers participated to the survey in the following countries: the U.S., UK, Australia, Germany, Austria, the Netherlands, Belgium, France, Sweden, Norway, and Finland.
The sample sizes are nationally representative, naturally including both Klarna users and non-Klarna users.
Citation formats
Shoppers buying clothing and shoes online in France 2023, by generation
In the first quarter of 2023, nearly **** (** percent) of French consumers aged between 18 and 24 purchased clothing or shoes on e-commerce platforms, surpassing Millennials (** percent) and Gen X (** percent). Additionally, just over a third of Baby Boomers bought apparel items during the same period.
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Klarna. (June 20, 2023). Share of shoppers buying clothing and shoes online in France in 1st quarter 2023, by generational cohorts [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 03, 2026, from /statistics/1306809/online-fashion-shoppers-by-generation-france/
Klarna. "Share of shoppers buying clothing and shoes online in France in 1st quarter 2023, by generational cohorts." Chart. June 20, 2023. ÌÇÐÄÆÆ½â°æ. Accessed August 03, 2026. /statistics/1306809/online-fashion-shoppers-by-generation-france/
Klarna. (2023). Share of shoppers buying clothing and shoes online in France in 1st quarter 2023, by generational cohorts. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 03, 2026. /statistics/1306809/online-fashion-shoppers-by-generation-france/
Klarna. "Share of Shoppers Buying Clothing and Shoes Online in France in 1st Quarter 2023, by Generational Cohorts." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 20 Jun 2023, /statistics/1306809/online-fashion-shoppers-by-generation-france/
Klarna, Share of shoppers buying clothing and shoes online in France in 1st quarter 2023, by generational cohorts ÌÇÐÄÆÆ½â°æ, /statistics/1306809/online-fashion-shoppers-by-generation-france/ (last visited August 03, 2026)
Share of shoppers buying clothing and shoes online in France in 1st quarter 2023, by generational cohorts [Graph], Klarna, June 20, 2023. [Online]. Available: /statistics/1306809/online-fashion-shoppers-by-generation-france/