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Frequency of buying on social media in Japan as of February 2025

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Source

In cooperation with
Release date

March 2025

Region

Japan

Survey time period

February 12 to 28, 2025

Number of respondents

503 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: "How often have you purchased something on social media in the last 12 months?"

Citation formats

Social commerce purchase frequency in Japan 2025

Published by
F. Watty,
May 8, 2025

The majority of consumers in Japan never shopped on social media as revealed in a survey conducted in February 2025 by . Around ** percent of Japanese respondents stated that they have never shopped directly on social media platforms, whereas only ** percent made purchases regularly.

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