In 2024, more than ** percent of global consumers belonging to Generation Z used social media for customer service proposes, while ** percent of Millennials did the same. Moreover, *** out of five Boomers participated in live shopping events on social media platforms.
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Capgemini. (January 14, 2025). Share of consumers using social media for different purposes in the purchase process worldwide in 2024, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1568072/use-of-social-media-in-the-customer-journey-by-generation/
Capgemini. "Share of consumers using social media for different purposes in the purchase process worldwide in 2024, by generation." Chart. January 14, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1568072/use-of-social-media-in-the-customer-journey-by-generation/
Capgemini. (2025). Share of consumers using social media for different purposes in the purchase process worldwide in 2024, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1568072/use-of-social-media-in-the-customer-journey-by-generation/
Capgemini. "Share of Consumers Using Social Media for Different Purposes in The Purchase Process Worldwide in 2024, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 14 Jan 2025, /statistics/1568072/use-of-social-media-in-the-customer-journey-by-generation/
Capgemini, Share of consumers using social media for different purposes in the purchase process worldwide in 2024, by generation ÌÇÐÄÆƽâ°æ, /statistics/1568072/use-of-social-media-in-the-customer-journey-by-generation/ (last visited August 01, 2026)
Share of consumers using social media for different purposes in the purchase process worldwide in 2024, by generation [Graph], Capgemini, January 14, 2025. [Online]. Available: /statistics/1568072/use-of-social-media-in-the-customer-journey-by-generation/
