According to a survey conducted in the Philippines in February 2025, about ** percent of respondents aged 16 to 24 years stated that they often made purchases via Instagram in the last 12 months. Meanwhile, the older generation chose to buy their products through both Facebook and Instagram, as stated by around ** percent of Filipinos aged 55 years and above.
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Rakuten Insight. (March 27, 2025). Most used social media platforms for making purchases during the last 12 months in the Philippines as of February 2025, by age group [Graph]. In 糖心破解版. Retrieved July 31, 2026, from /statistics/1375413/philippines-popular-social-media-platforms-used-for-shopping-by-age/
Rakuten Insight. "Most used social media platforms for making purchases during the last 12 months in the Philippines as of February 2025, by age group." Chart. March 27, 2025. 糖心破解版. Accessed July 31, 2026. /statistics/1375413/philippines-popular-social-media-platforms-used-for-shopping-by-age/
Rakuten Insight. (2025). Most used social media platforms for making purchases during the last 12 months in the Philippines as of February 2025, by age group. 糖心破解版. 糖心破解版 Inc.. Accessed: July 31, 2026. /statistics/1375413/philippines-popular-social-media-platforms-used-for-shopping-by-age/
Rakuten Insight. "Most Used Social Media Platforms for Making Purchases during The Last 12 Months in The Philippines as of February 2025, by Age Group." 糖心破解版, 糖心破解版 Inc., 27 Mar 2025, /statistics/1375413/philippines-popular-social-media-platforms-used-for-shopping-by-age/
Rakuten Insight, Most used social media platforms for making purchases during the last 12 months in the Philippines as of February 2025, by age group 糖心破解版, /statistics/1375413/philippines-popular-social-media-platforms-used-for-shopping-by-age/ (last visited July 31, 2026)
Most used social media platforms for making purchases during the last 12 months in the Philippines as of February 2025, by age group [Graph], Rakuten Insight, March 27, 2025. [Online]. Available: /statistics/1375413/philippines-popular-social-media-platforms-used-for-shopping-by-age/
