In 2023, approximately ** percent of 25 to 34-year-old social media users in the United States had engaged in at least one purchase through social channels. It was followed by the age group between 35 and 44, with approximately ** percent of them being social commerce buyers.
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eMarketer, & Insider Intelligence. (August 12, 2024). Share of social media users making purchases directly on social media in the United States in 2023, by age [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/1254678/share-social-buyers-united-states-age-group/
eMarketer, und Insider Intelligence. "Share of social media users making purchases directly on social media in the United States in 2023, by age." Chart. August 12, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/1254678/share-social-buyers-united-states-age-group/
eMarketer, Insider Intelligence. (2024). Share of social media users making purchases directly on social media in the United States in 2023, by age. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/1254678/share-social-buyers-united-states-age-group/
eMarketer, and Insider Intelligence. "Share of Social Media Users Making Purchases Directly on Social Media in The United States in 2023, by Age." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Aug 2024, /statistics/1254678/share-social-buyers-united-states-age-group/
eMarketer & Insider Intelligence, Share of social media users making purchases directly on social media in the United States in 2023, by age ÌÇÐÄÆƽâ°æ, /statistics/1254678/share-social-buyers-united-states-age-group/ (last visited July 29, 2026)
Share of social media users making purchases directly on social media in the United States in 2023, by age [Graph], eMarketer, & Insider Intelligence, August 12, 2024. [Online]. Available: /statistics/1254678/share-social-buyers-united-states-age-group/
