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Attitudes towards online and offline shopping in Germany in 2022, by generation

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Source

Release date

June 2023

Region

Germany

Survey time period

May to June 2022

Number of respondents

316 respondents

Method of interview

Online survey

Citation formats

Attitudes towards online and offline shopping in Germany in 2022, by generation

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 28, 2025

Around ** percent of Generation X in Germany preferred shopping in brick and mortar stores as opposed to online. Generation Y were the most likely to shop online, with ** percent stating they found it preferential to going into physical stores. 

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