In 2022, almost three-quarters (** percent) of surveyed Gen Z consumers in the United States said they were likely to purchase a product directly from Instagram, making it the generation's most popular social media platform for online shopping. Youtube and TikTok were not far behind, each with ** percent of respondents. Of the other social media platforms listed, LinkedIn was the least popular for online shopping, mentioned by ** percent of Gen Z consumers.
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Jungle Scout (@junglescout). (September 23, 2022). Share of Gen Z consumers likely to purchase a product directly from social media in the United States in 2022, by platform [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1394705/share-gen-z-shoppers-purchase-directly-from-social-media-us/
Jungle Scout (@junglescout). "Share of Gen Z consumers likely to purchase a product directly from social media in the United States in 2022, by platform." Chart. September 23, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1394705/share-gen-z-shoppers-purchase-directly-from-social-media-us/
Jungle Scout (@junglescout). (2022). Share of Gen Z consumers likely to purchase a product directly from social media in the United States in 2022, by platform. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1394705/share-gen-z-shoppers-purchase-directly-from-social-media-us/
Jungle Scout (@junglescout). "Share of Gen Z Consumers Likely to Purchase a Product Directly from Social Media in The United States in 2022, by Platform." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 Sep 2022, /statistics/1394705/share-gen-z-shoppers-purchase-directly-from-social-media-us/
Jungle Scout (@junglescout), Share of Gen Z consumers likely to purchase a product directly from social media in the United States in 2022, by platform ÌÇÐÄÆƽâ°æ, /statistics/1394705/share-gen-z-shoppers-purchase-directly-from-social-media-us/ (last visited July 30, 2026)
Share of Gen Z consumers likely to purchase a product directly from social media in the United States in 2022, by platform [Graph], Jungle Scout (@junglescout), September 23, 2022. [Online]. Available: /statistics/1394705/share-gen-z-shoppers-purchase-directly-from-social-media-us/
