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Frequency of buying on social media in Japan as of February 2023, by gender

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Source

In cooperation with
Release date

March 2023

Region

Japan

Survey time period

February 9 to 28, 2023

Number of respondents

1,261 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: "How often have you purchased something on social media in the last 12 months?"
520 female and 741 male respondents.

Citation formats

Social commerce purchase frequency in Japan 2023, by gender

Published by
F. Watty,
Mar 22, 2023
The majority of consumers in Japan never shopped on social media as revealed in a survey conducted in February 2023 by . While ** percent of female respondents stated that they never made a social media-enabled e-commerce transaction, a slightly higher share of ** percent male respondents stated the same.
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