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Leading social media platforms for shopping worldwide in 2023, by generational cohort

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Source

Release date

January 2024

Region

Worldwide

Survey time period

October and November 2023

Number of respondents

2,774*

Age group

18 years and older

Special properties

consumers who have purchased on social media in the past year

Supplementary notes

* Consumers in 11 countries across North America, Europe, and Asia–Pacific.

Citation formats

Most popular social media platforms for shopping worldwide 2023, by generation

Published by
F. Watty,
Mar 11, 2024
In 2023, Instagram claimed the top spot as the preferred social media platform for shopping among Gen Z and millennial consumers. However, Gen Z also showed an inclination towards shopping via TikTok, while millennials leaned towards both YouTube and Facebook over the trendy Chinese short-video platform. Conversely, older generations exhibited similar preferences for social commerce, with both favoring Facebook and YouTube over the more visually appealing Instagram and TikTok.
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Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
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  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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