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Leading reasons for shopping on social media in Japan as of February 2023

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Source

In cooperation with
Release date

March 2023

Region

Japan

Survey time period

February 9 to 28, 2023

Number of respondents

476 respondents

Age group

16 years and older

Special properties

respondents who have made purchases in the past 12 months; up to three answers allowed

Method of interview

Online survey

Supplementary notes

Original question: "Why did you purchase something on social media?"

Citation formats

Incentives for making social commerce purchases in Japan 2023

Published by
F. Watty,
Mar 22, 2023
The convenience of social commerce was the leading reason for shopping on social media platforms in Japan, as revealed in a survey conducted in February 2023 by . Sale and promotion codes followed as the second most commonly named reason for social commerce transactions in the past 12 months, with ** percent of respondents.
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