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Most popular social media platforms for shopping in Germany in the 2nd quarter of 2023, by generation

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Sources

Release date

March 2024

Region

Germany

Survey time period

Q2 2023

Number of respondents

1,000 respondents

Age group

18 years and older

Supplementary notes

The source does not provide a release date, the date used is that of last access.

Citation formats

Leading social networks for shopping in Germany 2023, by generation

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 26, 2024

In the second quarter of 2023, Instagram and TikTok were the most popular social media platforms for German Gen Z consumers to purchase products. According to a survey, ** percent of respondents aged 18 to 26 stated that they had made purchases on Instagram, and on TikTok roughly ** percent of respondents had bought something. On the other hand, among older generations, Facebook stood as the preferred social media network for making purchases.

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Statistics on " Social media in Germany "

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Other statistics that may interest you Social media in Germany

Social media users

7

Influencers

6

Overview

7

Social media activities

5

Social commerce and social media advertising

8

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Topics

Fashion e-commerce in GermanyFashion e-commerce in the United StatesOnline retailers in GermanyFast fashion in EuropeFashion e-commerce in Spain
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
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  • Premium Statistics

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