As of the end of 2022, nearly in *** German millennial shoppers had made direct purchases through social networks. Furthermore, slightly over half of Gen Z, Gen X, and baby boomers had embraced social commerce in Germany.
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Klarna. (June 26, 2023). Share of shoppers who had purchased a product directly from a social media platforms in Germany in 4th quarter 2022, by generational cohort [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1395160/share-social-buyers-age-group-germany/
Klarna. "Share of shoppers who had purchased a product directly from a social media platforms in Germany in 4th quarter 2022, by generational cohort." Chart. June 26, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1395160/share-social-buyers-age-group-germany/
Klarna. (2023). Share of shoppers who had purchased a product directly from a social media platforms in Germany in 4th quarter 2022, by generational cohort. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1395160/share-social-buyers-age-group-germany/
Klarna. "Share of Shoppers Who Had Purchased a Product Directly from a Social Media Platforms in Germany in 4th Quarter 2022, by Generational Cohort." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Jun 2023, /statistics/1395160/share-social-buyers-age-group-germany/
Klarna, Share of shoppers who had purchased a product directly from a social media platforms in Germany in 4th quarter 2022, by generational cohort ÌÇÐÄÆƽâ°æ, /statistics/1395160/share-social-buyers-age-group-germany/ (last visited July 24, 2026)
Share of shoppers who had purchased a product directly from a social media platforms in Germany in 4th quarter 2022, by generational cohort [Graph], Klarna, June 26, 2023. [Online]. Available: /statistics/1395160/share-social-buyers-age-group-germany/
