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Leading reasons against making purchases on social media in Japan as of February 2023

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Source

In cooperation with
Release date

March 2023

Region

Japan

Survey time period

February 9 to 28, 2023

Number of respondents

785 respondents

Age group

16 years and older

Special properties

respondents who have never made purchases; up to three answers allowed

Method of interview

Online survey

Supplementary notes

Original question: "If you have not purchased anything on social media, why not?"

Citation formats

Main reasons against using social commerce in Japan 2023

Published by
F. Watty,
Mar 22, 2023
Preferences for official websites and physical stores were the leading reasons why consumers in Japan never made social commerce transactions, as revealed in a survey conducted in February 2023 by . The dislike of persistent advertising was the second commonly named reason with ** percent of respondents.
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