In 2022, less than *** of consumers surveyed in Germany said that social media influencers had completely or somewhat influenced their buying decisions. Millennials were the most susceptible to the influence of content creators, followed by Gen Z. Conversely, social media influencers had a lesser impact on Gen X shoppers, falling below the country's average.
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Deloitte. (November 30, 2022). Share of consumers whose buying decisions were influenced by social media influencers in Germany in 2022, by generational cohort [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1395276/social-media-influence-purchase-germany-age/
Deloitte. "Share of consumers whose buying decisions were influenced by social media influencers in Germany in 2022, by generational cohort." Chart. November 30, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1395276/social-media-influence-purchase-germany-age/
Deloitte. (2022). Share of consumers whose buying decisions were influenced by social media influencers in Germany in 2022, by generational cohort. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1395276/social-media-influence-purchase-germany-age/
Deloitte. "Share of Consumers Whose Buying Decisions Were Influenced by Social Media Influencers in Germany in 2022, by Generational Cohort." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Nov 2022, /statistics/1395276/social-media-influence-purchase-germany-age/
Deloitte, Share of consumers whose buying decisions were influenced by social media influencers in Germany in 2022, by generational cohort ÌÇÐÄÆƽâ°æ, /statistics/1395276/social-media-influence-purchase-germany-age/ (last visited July 23, 2026)
Share of consumers whose buying decisions were influenced by social media influencers in Germany in 2022, by generational cohort [Graph], Deloitte, November 30, 2022. [Online]. Available: /statistics/1395276/social-media-influence-purchase-germany-age/
