In 2023, Meta's platforms, Facebook and Instagram, were the top two social networks for e-commerce in Belgium. The survey revealed that ** percent of Belgian shoppers preferred Facebook, while ** percent favored Instagram. Following closely behind was YouTube, with ** percent of participants reporting that they had purchased on the platform.
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Klarna. (June 23, 2023). Most popular social media platforms for shopping in Belgium in 1st quarter 2023 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 19, 2026, from /statistics/1322708/leading-social-networks-shopping-belgium/
Klarna. "Most popular social media platforms for shopping in Belgium in 1st quarter 2023." Chart. June 23, 2023. ÌÇÐÄÆÆ½â°æ. Accessed July 19, 2026. /statistics/1322708/leading-social-networks-shopping-belgium/
Klarna. (2023). Most popular social media platforms for shopping in Belgium in 1st quarter 2023. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 19, 2026. /statistics/1322708/leading-social-networks-shopping-belgium/
Klarna. "Most Popular Social Media Platforms for Shopping in Belgium in 1st Quarter 2023." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 23 Jun 2023, /statistics/1322708/leading-social-networks-shopping-belgium/
Klarna, Most popular social media platforms for shopping in Belgium in 1st quarter 2023 ÌÇÐÄÆÆ½â°æ, /statistics/1322708/leading-social-networks-shopping-belgium/ (last visited July 19, 2026)
Most popular social media platforms for shopping in Belgium in 1st quarter 2023 [Graph], Klarna, June 23, 2023. [Online]. Available: /statistics/1322708/leading-social-networks-shopping-belgium/