The study was conducted in the following 17 countries:
- Europe: United Kingdom, Spain, France, Netherlands, Germany.
- APAC: China, Japan, Thailand, Indonesia, Australia, India, Australia, India.
- LATAM: Brazil, Argentina, Mexico, Colombia, Mexico, Colombia.
- USA.
- UAE.
Citation formats
Share of shoppers reluctant to buying more on social media in Europe 2021, by country
In 2021, a survey revealed a certain reluctance among European consumers to increase their use of social commerce, posing a challenge for brands and retailers. Approximately ** percent of respondents in Germany said they did not believe that anything could convince them to buy more through these platforms. This figure is very similar to the neighboring Netherlands, with ** percent of those surveyed.
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Wunderman Thompson Commerce. (July 2, 2021). Share of online shoppers who think nothing can convince them to buy more through social media in selected European countries as of April 2021 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1275195/shoppers-with-no-social-media-purchase-increase-intention/
Wunderman Thompson Commerce. "Share of online shoppers who think nothing can convince them to buy more through social media in selected European countries as of April 2021." Chart. July 2, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1275195/shoppers-with-no-social-media-purchase-increase-intention/
Wunderman Thompson Commerce. (2021). Share of online shoppers who think nothing can convince them to buy more through social media in selected European countries as of April 2021. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1275195/shoppers-with-no-social-media-purchase-increase-intention/
Wunderman Thompson Commerce. "Share of Online Shoppers Who Think Nothing Can Convince Them to Buy More through Social Media in Selected European Countries as of April 2021." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 Jul 2021, /statistics/1275195/shoppers-with-no-social-media-purchase-increase-intention/
Wunderman Thompson Commerce, Share of online shoppers who think nothing can convince them to buy more through social media in selected European countries as of April 2021 ÌÇÐÄÆƽâ°æ, /statistics/1275195/shoppers-with-no-social-media-purchase-increase-intention/ (last visited July 27, 2026)
Share of online shoppers who think nothing can convince them to buy more through social media in selected European countries as of April 2021 [Graph], Wunderman Thompson Commerce, July 2, 2021. [Online]. Available: /statistics/1275195/shoppers-with-no-social-media-purchase-increase-intention/
