In 2021, the majority of shoppers in both social media and livestream sessions belonged to Generation X, that is, consumers between the ages of 35 and 65. Meanwhile, millennials accounted for 37 percent of social shoppers and 17 percent of live commerce shoppers.
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Offremedia. (November 24, 2021). Distribution of social shoppers and live shoppers in France in 2021, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1319336/social-and-live-shoppers-france-by-age/
Offremedia. "Distribution of social shoppers and live shoppers in France in 2021, by generation." Chart. November 24, 2021. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1319336/social-and-live-shoppers-france-by-age/
Offremedia. (2021). Distribution of social shoppers and live shoppers in France in 2021, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1319336/social-and-live-shoppers-france-by-age/
Offremedia. "Distribution of Social Shoppers and Live Shoppers in France in 2021, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 24 Nov 2021, /statistics/1319336/social-and-live-shoppers-france-by-age/
Offremedia, Distribution of social shoppers and live shoppers in France in 2021, by generation ÌÇÐÄÆƽâ°æ, /statistics/1319336/social-and-live-shoppers-france-by-age/ (last visited August 01, 2026)
Distribution of social shoppers and live shoppers in France in 2021, by generation [Graph], Offremedia, November 24, 2021. [Online]. Available: /statistics/1319336/social-and-live-shoppers-france-by-age/
