| Characteristic | I regularly shop on social media (e.g. more than 6 times in the last 12 months) | I have sometimes shopped on social media (e.g. between 3-6 times in the last 12 months) | I rarely shopped on social media (e.g. 1-3 times in the last 12 months) | I never shop on social media |
|---|---|---|---|---|
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
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Source
Source
In cooperation with
Rakuten Insight
Release date
March 2023
More information
Region
Japan
Survey time period
February 9 to 28, 2023
Number of respondents
1,261 respondents
Age group
16 years and older
Method of interview
Online survey
Supplementary notes
Original question: "How often have you purchased something on social media in the last 12 months?"
Figures may not add up to 100 percent due to rounding by the source.
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