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Share of shoppers intending to buy more clothing and footwear online on a permanent basis in Germany in 2021, by generation

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Sources

Release date

October 2021

Region

Germany

Survey time period

August 2021

Number of respondents

1,000 households

Age group

16 years and older

Method of interview

Panel survey

Supplementary notes

To the question: "Thinking about the way you shop for clothing and footwear, has this changed since the outbreak of Covid-19?" Response: "Yes – buy more online and this will be permanent change".

Citation formats

Shift in intention to buy apparel online in Germany 2021, by age group

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 25, 2021
According to a 2021 survey, the intention to permanently switch to online apparel shopping in Germany was highest among Gen Z consumers, with ** percent of digital shoppers in this category stating so. Among millennials and Gen X surveyed, about ** percent of each group said they planned to maintain this shopping habit in the future. Meanwhile, percent of Boomers said the same.
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